Two years ago SOMO started a project to develop an innovative method for analysing value chains in the tourism sector. The project was done in cooperation with the IUCN National Committee of the Netherlands (IUCN NL, part of IUCN, the World Conservation Union). Using the outcomes of this value chain research, SOMO and IUCN NL want to raise awareness among companies in the tourism sector, as well as individual tourists in the Netherlands, on the sustainability issues of international tourism.

Value chain analysis and research on the sustainability of the Brazilian tourism industry are the cornerstones of the SOMO report of the study 'Tourism and sustainability in Brazil'. The authors give recommendations on how companies, local entrepreneurs, governments and tourists can act to ensure that tourism contributes to the sustainable development of local communities in Brazil and elsewhere in the world.

The case study on tourism in Porto de Galinhas will soon be available in Portugese: Sustentabilidade e responsabilidade social na cadeia do turismo